The In-cart order discount feature in Alpha Sale offers an alternative to Shopify’s built-in discounts but with many more customization options.
It lets you:
Target customers by tags.
Exclude certain customers from the discount.
Combine discounts with site-wide offers, applying only the largest discount (e.g., if a product has a $20 discount and the customer has a $30 order coupon, only the $30 coupon will be applied, giving an additional discount of $10).
Schedule discounts to run regularly (e.g., weekly or monthly).
Set a maximum discount limit (e.g., a 10% discount capped at $100 per order).
Setting up an “In-cart order discount”
To create a discount, follow these steps:
1. Choose the discount type
Automatic: Discount applies automatically at cart and checkout.
Coupon-based: Requires customers to enter a code at checkout.
2. Name your campaign
Coupon-based discounts require a specific coupon code, which your customers will enter at checkout. The same coupon code will be used as your campaign name for internal management.
For automatic discounts, specify the title of the campaign displayed at checkout.
3. Select discount value
Specific value: e.g., $10 off.
Percentage: e.g., 10% off.
4. Choose a discount application strategy
This setting is helpful when some products in your store are already on sale (i.e., have a “compare-at” price set in the admin panel) and you want your in-cart discount to combine with the sale.
For products with both a sale and an in-cart discount, you can:
Apply the largest discount: Keep the default setting - “Calculate discounted price based on” → “Compare-at price” to ensure only one largest discount applies.
Stack discounts: Switch to “Calculate discounted price based on” → “Product price” to apply both the sale and in-cart discounts.
5. Set minimum purchase requirements
You can apply the discount only to orders of a minimum value or quantity.
6. Select customer groups
Include or exclude customers based on segments or tags.
7. Limit discount usage
For example, cap your 10% discount at $100 per order. Or make sure every customer can use the coupon code just once.
8. Specify combination rules
Decide if the discount should be combined with other in-cart discounts (i.e. other product, or shipping discounts).
Read more about discount combinations here.
9. Schedule your campaign
Activate the campaign immediately or set it to run on a regular schedule (e.g., weekly, monthly).
10. See your campaign appear in the discount campaigns overview
After your campaign is created, you can find it in your campaign overview dashboard. From here, you can pause and reactivate your campaign if needed and track how your usage fits into the current plan’s limit.
