In Alpha Loyalty, you can control which customers are eligible to participate in your loyalty programs. Typically, this is managed using customer tags, giving you flexibility over who can join specific programs.
However, if you need a quick way to exclude a customer from all loyalty programs (both active and future), you can use the Exclude feature.
Go to Customers in your dashboard.
Select the customer you want to exclude.
Click More actions > Exclude from all programs.
Once you click Exclude, the following happens:
The customer will no longer see the loyalty widget.
They will stop earning points for any activity.
They will lose access to all VIP tier rewards.
Their status in the dashboard will update to “Excluded.”
Note: Customers are not notified when they are removed from the program.
You can re-include any excluded customer at any time.
While a customer is excluded from your programs, their points balance is frozen - the points remain, but are temporarily inaccessible.
When the customer is added back, their previous balance is automatically restored (unless their points are set to expire before that).
This allows you to temporarily restrict access without permanently affecting their rewards.
Excluding customers can be useful in several scenarios:
Internal or staff accounts – Prevent employees or team members from earning points.
Suspicious or fraudulent activity – Stop customers who try to abuse the program from participating.
Special exceptions – Customers who are ineligible due to region, VIP restrictions, or other custom criteria.