The "Product discount" reward lets customers redeem their loyalty points for discounts on specific products or collections. It’s a great way to encourage purchases of the items you want to promote most.
How it works
Customers redeem the reward in the Loyalty Widget by spending points.
You define which products or collections the discount applies to.
Two discount types are available:
Fixed Discount: Customers redeem a set number of points for a specific discount (e.g., 1000 points = $10 off).
Proportional Discount: Customers redeem any amount of points for a proportional discount (e.g., 5 points = $1, up to a maximum limit).
When the reward is activated, the app generates a unique discount code that applies automatically in the cart and at checkout if the order meets the reward conditions.
If multiple eligible items are in the cart, the discount applies once and is spread evenly across them, without exceeding the total discount value.
Step 1: Open program settings
Go to your Alpha Loyalty dashboard.
Open the program where you want to add the reward.
Click Add way to redeem -> Product discount.
Step 2: Choose redemption type
Choose between two possible modes of the redemption:
Fixed – customers redeem a set number of points for a fixed amount or percentage off.
Proportional – customers redeem any number of points for a proportional discount.
Step 3: Configure reward details
The settings differ slightly depending on the redemption type you've specified.
Fixed discount
1) Redemption rule: Choose if you want the discount to be a fixed amount (e.g., $10) or percentage (e.g., 15%), and how many points are required for redemption.
2) Eligible products/collections: Include or exclude specific items.
3) Minimum purchase amount: Order value required to use this reward (if any).
4) Discount combinations: Choose whether this discount can combine with shipping, product, or order discounts.
5) Widget texts: Add the title and description shown in the Loyalty Widget.
Flexible discounts
1) Redemption rule: Points-to-discount ratio (e.g., 5 points = $1).
2) Eligible products/collections: Include or exclude specific items.
3) Minimum purchase amount: Order value required to use this reward (if any).
4) Min/max point limits: Set minimum/maximum points that can be redeemed at once.
5) Discount combinations: Choose whether this discount can combine with shipping, product, or order discounts.
6) Widget texts: Add the title and description shown in the Loyalty Widget (e.g., “Redeem 1000 points for $10 off your order”).
Step 4: Save and activate
Save your settings and activate the reward.
If the program this reward belongs to is also active, eligible customers will now see it in the Loyalty Widget and can redeem it according to your rules.
Things to keep in mind
Rewards apply to the order only if all conditions are met (e.g., minimum order value).
If you want different rules for different products or collections, create multiple product discount rewards, each with its own setup.
Discount codes are applied automatically at checkout. Even if a customer copies the code, it cannot be reused on another order — special parameters are required for the discount to work. This ensures security and prevents fraud.
If a customer activates the reward but doesn't complete a qualifying purchase, they can cancel the reward and get their points back.
