The "Subscribe to newsletter" earning rule lets you reward customers with loyalty points when they subscribe to your marketing emails or SMS. It’s an effective way to grow your mailing list, strengthen customer retention, and encourage ongoing engagement with your store.
How it works
When a customer subscribes to your newsletter, the system automatically applies the reward and adds the configured points to their balance. The reward will also appear in the customer’s rewards history inside the Loyalty Widget.
Things to keep in mind
This rule does not apply retroactively. Customers who already subscribed to your newsletter will not receive points for this activity and will not see this earning method in their Loyalty Widget.
Customers can only earn this reward once. If they unsubscribe and re-subscribe, no additional points are granted.
Ensure that an email or SMS subscription method is enabled in your store, and that subscribed customers show a “Subscribed” status in your Shopify admin — this is how Alpha Loyalty tracks eligibility.
Setting up the rule
1. Specify points earned
Decide how many points customers should receive for subscribing to your newsletter.
2. Customize widget texts
Configure the award title and description that will appear in the Loyalty Widget.
These two lines create the card for this earning method in your store, letting customers know what they can earn.
3. Save your settings
Once saved, customers who subscribe to your marketing emails or SMS will automatically receive their points.