With Alpha Sale, you can set up different types of discount campaigns, which can be used separately or combined. Whenever creating a new discount campaign, you’ll be asked to choose one of the discount types.
Which type to choose depends on what you want to do:
Show a sale price across your store, including product pages, collection pages and POS → Price reduction
Give a bigger discount when customers buy more items → Quantity discount
Discount specific products in the cart, with a coupon code or automatically → In-cart product discount
Discount the whole order → In-cart order discount
| Price reduction | Quantity discount | In-cart product discount | In-cart order discount |
Changes product prices | Yes | No | No | No |
Shown on product pages | Yes, as a sale price | Yes, in the quantity discount table (optional) | No | No |
Coupon codes | No | No | Yes, or automatic | Yes, or automatic |
Target specific customers | No | Yes | Yes | Yes |
Campaigns of different types can work together. Learn how in Combining different discount types.
Price reduction
“Price reduction” campaigns let you display discounts on product pages and product cards. This way, customers notice your sale as soon as they land on your website.
When you set up a price reduction campaign, the app directly changes the product prices, just as you would in your store's admin panel, but much faster.
This feature is especially useful for:
Displaying sale badges and crossed-out prices across your entire website.
Ensuring discounts are applied to all sales channels, including POS.
A thing to remember is that by default, this campaign type does not display crossed-out prices in the cart and at checkout. However, you can change that with the Regular price widget in the Widgets section of the app.
You can also enable a savings widget on the cart page to display the total amount your customer is saving.
Plus, you can promote your sale with a site-wide announcement bar, which you can fine-tune in terms of colors and messaging:
Quantity discount
"Quantity discount" campaigns give customers a bigger discount when they buy more items, for example 10% off 2 items and 20% off 5 items or more. The discount applies automatically in the cart and at checkout, no code needed.
You can also show a quantity discount table on product pages, listing the tiers and the price per item, so customers see what they save before they add items to the cart.
With quantity discounts, you can:
Set up to 10 discount tiers, as a percentage or a fixed amount off each item.
Choose how items are counted: any mix of products, the same product in any variant, or the same variant only.
Target products by collections, vendors or tags, and exclude certain products.
Target customers by markets, specific customers or customer tags.
Mark one tier as "Most popular" to draw attention to it.
Choose which discounts it combines with, and schedule it to run weekly or monthly.
Read more in Quantity discount - settings/targeting.
In-cart product discount
This campaign type applies discounts to specific products during checkout — either in the cart or at the final step.
These discounts aren't shown on product pages or product cards: customers see them in the cart or at checkout. Use them when you need a coupon code or advanced discount conditions, for example a discount only for orders above a minimum value.
There are two modes:
Coupon codes: Sent to specific customers or used in marketing.
Automatic discounts: Applied automatically, no coupon needed.
This Alpha Sale’s feature is an alternative to Shopify’s in-built discounts but with many more customization options, letting you:
Target products by vendors or tags.
Target specific customers, customer segments, or tags.
Set condition groups (e.g., products in a collection from a specific vendor).
Exclude certain products or customers.
Exclude products that are on sale from coupon use.
Combine discounts with site-wide offers, applying only the largest discount (e.g., if a product has a $20 discount and the customer has a $30 coupon, only the $30 coupon will be applied, giving an additional discount of $10).
Schedule discounts to run regularly (e.g., weekly or monthly).
Set a maximum discount limit (e.g., a 10% discount capped at $100 per order).
In-cart order discount
Order discounts apply to the total order amount, independent of the products purchased.
These discounts also won’t appear on product pages or product cards, as they are applied during checkout — either with a coupon or automatically.
Compared to Shopify’s default functionality, Alpha Sale’s order discounts offer more flexibility:
Target specific customers, customer segments, or tags.
Exclude certain customers from the discount.
Combine discounts with site-wide offers, applying only the largest discount (e.g., if a product has a $20 discount and the customer has a $30 coupon, only the $30 coupon will be applied, giving an additional discount of $10).
Schedule discounts to run regularly (e.g., weekly or monthly).
Set a maximum discount limit (e.g., a 10% discount capped at $100 per order).